Advanced Personalisation
The benefits of AI’s Business Logic are unique among any CMS platform.
Business Logic differentiates a normal content management system that controls a web site to one that is able to control a full Rich Internet Application (RIA), such as an expert system, dynamic e-commerce platform managing discount, a marketing site that reflects the customer journey, customer portal solution, etc.
The AI Business Logic architecture:
Within the Business Logic area of any AI-based solution, you are able to manage rules and calculations that operate upon audited user data to trigger:
-
Email and SMS communications
-
Personalised on-screen content and messaging within the solution - this may include specific calls to action, calculated discounts, calculated reports/scorecards and/or access to specific information
An example of a solution that uses Business Logic, in this case to deliver expert, personalised and independent financial advice to many thousands of UK consumers can be found at www.mymoneysteps.org. This solution was conceived and developed by Spira for Barclaycard and Money Advice Trust.
