Email Marketing
This service covers a multitude of areas - a little like the digital marketing term - which can relate to many different channels and approaches. Although they are all aligned in some way to your contacts database and how this is leveraged online to:
- Get closer to your customers
- Capture data - expand your contact database
- Refine data - use dynamic and automated profiles to enhance your understanding of each contact's needs
- Provide personalised information, in your email communication, online and on extranets etc
The main thrust of e-CRM is using email marketing to deliver messaging to customers in their in-box. The key here is to send the right messages to the right audience and then measure and improve everything!
Aligning your CRM data by integrating your online with your back-end CRM solution can lead to value added services online. Here, we have delivered web sites or micro sites with varied content dependant upon the individual user accessing the site based on your relationship with them.
