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10-01-2011 · Mobile Media Trends for 2011
Amid ongoing global financial uncertainty, the mobile media industry in 2010 once again proved itself to be a sector marked by sustained growth and innovation.
MEF’s 7th Business Confidence Index Report in association with KPMG revealed that the industry expects to grow by 23% during 2011, demonstrating the continued robustness of this valuable segment of the mobile market.
Another similar view is simply that the digital world is now multi-browser, multi-platform and multi-device. Recent research states that one in eight British people shopped from their mobile this Christmas to avoid the rush in stores. Forrester predicts that mobile marketing spend will grow 37% annually until 2011 and research from the US shows that a growing band of consumers now expect retailers to have mobile sites that can be navigated from their smartphones...
Key areas of interest include:
- M-Commerce - increasing sales and transaction on mobile devices destined for 2011
- Mobile social gaming becoming deminant channel
- Mobile should be part of any multiple platform approach to sales and marketing
- Overall increase in revenue generation for this channel
Please read more at Netimperative...
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