News
06-12-2007 · Micro Sites
Micro sites are an effective way to quickly and easily create a campaign specific platform away from the main corporate site or brand. This might be to trial a certain idea or to focus on getting specific conversions for a particular service, product or just strengthening an existing partner relationship.
The theme of personalisation again comes into play, as providing tailored content in this bite-sized format will maximise the user interest and leverage the overall experience. So, encouraging user participation is fundamental. This can be achieved through user generated content such as blogs, surveys, wiki, ranking and tagging of content articles and videos. Other useful methods include resource centres (where all downloads can be tracked), FAQ?s and, of course, integrated and flexible e-marketing to drive the user back time and time again.
In a nutshell Micro sites can be:
Focused and can act as comprehensive and optimised search engine doorways
- Effective landing sites for e-marketing campaigns
- Well focused and targeted portals
- Dedicated to time-sensitive initiatives
- Personalised
- Created as variants for different themes or targets
The benefits are:
- Key focus for your products, services and promotions
- Rich content presentation
- Personalised content and offers linked to the target
- Cost effective method to deliver your benefits to literally thousands of potential clients
- Can drive traffic to you main web site(s)
- Improve your contact data by including questionnaires
- Enable viral aspects to your marketing campaigns
No matter what the objective, micro sites are a rapid and cost effective means to provide a dedicated message to your target audience, with design and development amounting to just over a weeks work.
Recently Spira delivered a whole range of micro site solutions for clients such as Xerox, Morgana, Lehman Brothers, DELL, Sun and Morse. If you would like to learn more please contact us on 01908 223422.
« Back to newsmenu
